Why I Film Myself Working

If you follow me on Facebook (or Snapchat: wester_brad) you may know that I’ve started to film myself working, but you probably don’t really know why.

I am a marketer and it is great for marketing and branding.

Vlogging is great for marketing. It’s easier to document what you’re doing and show people than it is to write full articles explaining what you’re doing, why you are doing it and how they can do the same. Writing that all out takes a lot of time, so if you’re looking to save time – film yourself. Video content is also very powerful on your website and throughout all social networks, but it is especially powerful right now on Facebook.

I wanted to learn how to take and edit video.

I’ve been working with cameras and editing photos and video since high school. I really enjoy it, but I am not that great at it. I used to think because I could do it, I knew what I was doing – at least the basics. …then I met professionals – people who film and edit video for ESPN, marketing agencies, freelancers, etc. I quickly realized I knew NOTHING when compared to them. I learn by doing, so I decided I need to film and edit a lot more video, and I’m always watching and learning from others.

But the real reason I film myself each week is so I can watch myself work.

Sounds weird, right? …well I have a good reason. And no, I’m not trying to be the next Gary Vaynerchuk (Follow him though!)

While filming myself each week does give me an opportunity to improve my filming and editing skills and the videos do help me with marketing – these aren’t the reasons I do it.

I simply get to see myself working – and that’s awesome.

6 months ago (almost to the day) I was walking into the hospital for my second brain biopsy. 6 months ago I was unable to read. 6 months ago I was frequently struggling to carry on normal conversations and was often using the wrong words and didn’t even realize it.

Today, I’m able to read. I’m able to carry on conversations much better than I have been able to in 9+ months. I’m driving myself again. I’m back at work. I’m so much better than I was a few months ago and every video is a reminder of that.

I’m not back to “normal” – to where I was before my neuro issues began. And I won’t ever be exactly back to that same spot. Portions of my brain have been damaged and have “died”. That means it is expected that I won’t ever have 100% of my abilities back – but that won’t stop me from living the life I want to. I just need to make some adjustments.

My most common struggle is simply using the correct words when speaking. I’m getting better with it. I’m paying closer attention to when it happens and trying to identify if there are triggers that commonly cause the issue. I’m also testing myself and seeing what I can do to help myself improve and be able to recover from situations when I begin to struggle with using the correct words.

Filming myself working gives me the opportunity to watch and learn while I go through this process of retraining my brain.

Back in February, I shared an Instagram post mentioning that I was looking forward to speaking at digital marketing events again. Over the past few months, I’ve been honored to have been offered the opportunity to speak at a few different events – some of which would even be paid speaking opportunities. I’ve turned all of them down. I simply don’t feel ready for that yet. I’m always nervous before speaking events, and now I’m scared.


I’m scared because I know some of what triggers the neurological issues I have, and let’s just say speaking at an event would hit several of them. Especially triggers that often leave me struggling to use the correct words when speaking. Having an issue speaking, while being a speaker at an event terrifies me – but that won’t stop me.

Fear can feel strong, but I believe we are all stronger.

I’m not going to let my fear stop me from doing what I want to do. I was scared to start speaking, but I gave it a shot and started despite my fear. I didn’t let fear keep me from starting, I’m not going to let it stop me either. So I’m preparing. I’m testing my abilities and getting myself ready. I don’t know when it’ll be or what I’ll be speaking about, but I will be speaking at events again – soon. I don’t plan on letting fear think it’s willing by waiting too long.

So, for now, I’m filming. I’m seeing how I do, how I am improving, identifying my struggles and working on solving them. I don’t need to be perfect, I never will be. I just want to be more prepared than I am today. It’s like athletes watching game film – it helps you learn so you can be better.

Fear won’t win.