Manage Media Interviews Like a Hero! – PRSA St. Louis Event with Dr. Joe Trahan, APR
“Get ready for the moment the cameras start rolling with the media trainer the US Army, Navy, Air Force, and Marines call on for guidance!
Dr. Joe Trahan, APR, Fellow PRSA, will share the secrets of success that he teaches all over the world to organizations both military and civilian. Learn how to prepare yourself, your team and your executives to make the most of any media interview at PRSA St. Louis’ Summer Professional Development Workshop.” …Read More!
Today @doctrahanmedia is leading @PRSAStL prof dev program on managing #media interviews like a hero https://t.co/hMqIISdhT5
— PRSA St. Louis (@PRSAStL) August 16, 2017
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Our @PRSAStL interview w/ @doctrahanmedia on #media #training – change everywhere but basics the same https://t.co/XvgaQW2Y4p
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: @doctrahanmedia We have a 5-headed media monster – traditional, social, own, stalker, fake news/alt groups
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: “Media we own” – media to help shape the message & be understood @doctrahanmedia
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: “stalker” media – attack because they can – @doctrahanmedia
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: The 3 C’s of Media Relations – control, competence, concern – @doctrahanmedia
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: Competence – “stay in your lane” – you only get in trouble when you discuss what you don’t know @doctrahanmedia
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: You as a PR professional have access to the top dog & the media have access to you @doctrahanmedia
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: Prep: research the questions – reporter’s & yours; focus on topic, be devil’s advocate @doctrahanmedia
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: Prep work (cont’d) -elements of news – suspense, emotion, conflict, proximity, prominence, relevance @doctrahanmedia
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: Preparation: 5x5x5 – 5 good questions, 5 bad questions, 5 ugly questions – & replies for each! @doctrahanmedia
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: Prep for standups – 1 hour prep for every 1 minute of air time – @doctrahanmedia on media relations
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: Prep for news conferences – 13-min. news conf = 13 hours of prep time @doctrahanmedia on media training
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: developing responses: info + message = good response – and use a label! @doctrahanmedia on media training
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: Preparation – tell the truth! Nothing but the facts – don’t speculate. @doctrahanmedia on media training
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: Preparation: SAPP – security, accuracy, propriety, policy @doctrahanmedia on media training
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: Command messages / talking points – what you want to communicate @doctrahanmedia on media training
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: Command messages: what you want audience to remember, what’ we’re doing about a problem @doctrahanmedia
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: Command messages (cont’d): what’s your position? (must come from your heart – not generic) @doctrahanmedia
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: “Gumbo” messages – 27-9-3 – 27 words, 9-12 sec per message, 3 messages (& 3 supporting messages)@doctrahanmedia
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL blog, @doctrahan media on #Media #Training step by step https://t.co/C9jD1LXm3c
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL, @doctrahan has each table developing practice gumbo messages – 27-9-3 – 27 words, 9 sec sound bite, 3 messages
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: #Crisis situations – right information, right people, right time @doctrahan on #media training
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: Comm skills – effective listener, listen-pause-think-answer, effective non-verbal skills @doctrahan #media training
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: Non-verbal skill – if you wear glasses, don’t touch them; people think you’re lying – @doctrahanmedia on media training
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At PRSAStL: Ethos is your character, reputation. Who are you? What are your values, beliefs? – @doctrahanmedia on media training
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStl: Ethos – what’s your experience, your pain? What added value do you bring? – @doctrahanmedia on media training
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStl: Logos – logic, reasoning. Pathos: passion and emotion. Channel your inner Aristotle! – @doctrahanmedia
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: Bridging techniques: answer/acknowledge = bridge phrases = command message – stop – @doctrahanmedia on media training
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: The Interview – open w/ 25-40 sec. summary (who-what-when-why-what we’re doing about it) – @doctrahanmedia
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: Interviews – My policy is – never go off the record – @doctrahanmedia on #Media training
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: What’s absolutely critical: credibility, believability, accessibility – @doctrahanmedia on media training
— PRSA St. Louis (@PRSAStL) August 16, 2017
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At @PRSAStL: Our thanks to @doctrahanmedia for great session on #media training! More info: https://t.co/hMqIISdhT5
— PRSA St. Louis (@PRSAStL) August 16, 2017
