I’ve Been Quiet, Here’s What I’ve Been Up To

Let’s keep this quick.

New Focus

What I was doing, with all the best intentions (but failing).

• Saying yes too often.
• Feeling guilty when saying no.
• Spreading myself too thin. (At the expense of myself and the ones I love.)
• Trying to compartmentalize my life.

What I am doing, successfully.

• Eliminating things that don’t matter, don’t produce results or don’t make me happy.
• Combining parts of my life that overlap.
• Redefining goals.
• Building my faith.
• Focusing on the long-game.
• Tracking personal growth.

I know who I want to be, and I know that I’m not that person today. At the end of the day, if I’m closer to being the person I want to be than I was yesterday, It’s a good day.

New Job

I’m working with my family at R. M. Wester & Associates, Inc. I have a job title, but here’s some of what I do in no particular order.

• Build and maintain websites (yes, multiple. At this point there’s 3) that allows potential clients to find us, learn about us, and discover how we can help them.
• Implement new technology in the office to help us work more efficiently as a team.
• Fully integrate our marketing and project scheduling efforts so they become one. Then automate it.
• Desktop support.
• Redesign our current and previous client databases to be easily accessed and sorted.
• Create and execute marketing campaigns that get the phone to ring and the front door open.

Other Things That Fill Up My Day

Contract Work

Outside of the full-time job, I am still running St. Louis Social Media Consultants, but I’m more selective with the clients I take on. My time is more limited, and my current ideal client is looking for strategy and training, but not the daily implementation.

New Hobby

I’m learning more about photography and videography, and absolutely love it. It’s become my new passion. It’s creative, it keeps me moving and it incredibly important for digital marketing. Mostly, I take photos and videos that my wife, Nicki, uses on her blog Scrumptious.Style. Speaking of her blog, go read it and like her page on Facebook.

Since this is a random post with several updates and no focus point, I’ll add in one of my photos as the featured photo (above the post).

Snapchat Geofilters

Together, my wife and I just launched a new service that we both sell from different angles. We now create Custom Snapchat Geofilters. Currently, we’re focused on personal use Geofilters for weddings, bachelorette parties, birthdays or other fun events. Nicki sells her wedding Geofilter designs on her Etsy page. They’re inexpensive, $10. All you have to do is find the design you like and let her know what you’d like it to say. Then you get the file emailed to you and you upload it to Snapchat and set your time, date and location and you pay the Snapchat fees. Nicki’s target audience are people just like you, the couple getting married or hosting the event. She’s on the business to consumer (B2C) side.

I sell the same Geofilter designs. The only difference is they cost $35, and I upload them for you and my price already includes the Snapchat fees. My target audience is event service businesses. I sell to wedding photographers, venues, and the like. They can then include it in their service packages, and even charge more for it if they’d like. I’m on the business to business (B2B) side.

Christ Renews His Parish (CRHP)

In early spring, I attended the Christ Renews His Parish retreat at Sacred Heart in Florissant. To be honest, at the end of the weekend retreat, I didn’t feel as though I got much out of it. However it was the spark that started the fire, it was a slow burn that got more powerful as time went on. I promised myself I would be open to God when He asked something of me. So when I was asked to help host the next CRHP weekend, I accepted and have been helping plan the next weekend, which will be in mid-September.